Jim Augustus Armstrong is an internationally known trainer and coach for flooring dealers.  In 2007 he founded the Flooring Success Systems “done-for-you” marketing services and coaching program for dealers. Since then he’s equipped hundreds of dealers across the U.S. and Canada with the tools to make more while working less, gain an “unfair advantage” over competitors, and live the lifestyle they deserve.  Jim has spoken at industry events such as Surfaces and Coverings.  He is also the Marketing Mastery columnist for Floor Covering News, and he produces and co-hosts the monthly FCNews Marketing Mastery Webinars.